Welcome to eX&P Strategy

Vastly improve your Product and UX Decision Quality with our Advisory and Consulting Services. Learn More

Product Strategy

Our evidence first recommendations will provide the required clarity to make confident product and design decisions, be it feature prioritization, discovery research, experience vision and strategy, iterative design with research, brand vision or any other problem you may encounter.

Organizational Strategy

Our Comprehensive tool-kit and experience handling different organizational scenarios can help us build the right strategy and operational execution for the problem at hand and specific needs of your company like culture, people, architecture, routines etc.

Process Improvement

We leverage a research driven Design Thinking approach to help you build and optimize effective organizational designs, re-engineer business - processes and effectively manage change of any scale; result is an amazingly nimble and efficient organization. Ask us how we can help?

GoToMarket Accelerator

We have tailor-made services that meet the needs of start-ups looking to enter US market or US companies looking to enter other markets like India and Latin America that starts with truly understanding the market and its dynamics, competitors, customers and users.

Featured Services

Supercharge your product and experience practice

Convert your Product Portfolio and Roadmap Decisions to a Science

Focus on What Matters. 10x your Outcomes

Take the guesswork out of product portfolio and roadmap decision making with our Product and UX Advisory service. We'll help you create a process that's specific to your company, with a focus on data-driven decision making. Our holistic approach considers all factors that impact your success, including customer and competitor intelligence as well as your unique needs as a company. Let us help you make smart, informed decisions that will help you achieve your business goals.

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UX and Product Strategy Consulting

Improve your UX and Product Outcomes

Leverage our expertise in user research (generative, evaluative, quant and qual), market and competitor research, experience strategy, information architecture, and visual branding to meet all your experience and product consulting needs. We have the expertise to support you all the way from blue sky visioning to rapid iterative design with testing to continuous discovery and design. Schedule a 25 minutes slot to discuss your specific business problem and we can create a customized plan to meet your goals.

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We Are eX&P Strategy

A Dallas Fort Worth based Experience and Product Strategy Advisory Firm that is driven by values and founded with wisdom gained by years of experience supporting businesses like yours. We bring together strong research, design and strategy expertise as well as a whole suite of tools to support most, if not all your product strategy needs. We'll help you understand your business's unique situation in context of customer needs and competitor offerings and simplify your product portfolio decision-making to a science. We also offer a suite of Qualitative and Quantitative Experience Research, Design Strategy, Information Architecture, Branding Design, UX Leadership advisory, as well as Business Process Re-engineering services. We truly care for the quality of our recommendations and your success with them. We are the Experience and Product advisory partner you have been looking for.