Accelerate Your Market Entry with eX&P Strategy
​​Are you a start-up looking to enter new markets? Read On...
At eX&P Strategy, we empower you to confidently venture into new markets by embracing an entrepreneurial mindset. Our strategy reduces risks and rapidly validates ideas with minimal upfront investment and robust market evidence, ensuring your product meets customer expectations and achieves product-market fit efficiently. Here’s how we do it:
Continuous Validation of Business Models
We conduct deep competitor analysis and engage with real potential users to achieve product-market fit rapidly and avoid costly changes. This iterative process reduces risks and informs all development stages, ensuring your product meets customer needs and drives business success in competitive markets.
AI-Driven Innovation
Our human-centered approach uses AI to accelerate the journey from customer discovery to product launch, cutting required time and costs while enhancing product quality during various steps in phases such as research, analysis, & design.
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Partner with eXandP Strategy to confidently enter new markets and drive significant growth.​
How we do it?
We understand that not having a clear Go To Market Strategy is the reason why many start-ups fail. We have a suite of services that help you clearly define and approach a new market entry, and those are the following.
01
Understand competitors deeply and what they did to achieve what growth in what market conditions
We start with clearly understanding the competitor landscape and studying them thoroghly with primary and secondary research including but not limited to how they achieved their growth with what strategies and under what market conditions. We then present our findings to you so you can learn from that and potentially develop your GTM blue-print
03
Help Define your Business Models for the New Market and Validate it with Research
We then help you define your business models for the market entry by eyeballing your competitor research and customer research as well as what you are uniqiuely positioned to do with your strength as the new entrant in the market.
02
Blue Sky Research & Future Visioning helping you understand latent market needs and Ecosystem Opportunities
We then bring our vast experience with mixed methods research to deeply understand your customers/ potential customers and bring all these learning so you can think about your business model aided with clear data and market signals
04
Roadmap Building with Objective Frameworks helping you focus on short term and long term market-plans
We then use qualitative and quantitative research frameworks and objective customer and competitor data to help you collaboratively identify the opportunities to focus on short and long term inturn helping you build your product roadmap.
Let’s Work Together
Get in touch so we can start working together.