Starbucks’ Q2 2024 results for the US shed light on the significance of service design and digital transformation in the retail sector....

Source Attribution of the image: "https://www.freepik.com/free-vector/online-banking-payment-mobile-phone-isometric-icon-credit-card-mone...

Original article: https://www.exandpstrategy.com/post/why-should-companies-look-to-invest-more-in-research-in-2023 Source: OECD Data Nov...

Since its holiday season, I thought today we can explore a story from mahabharata, the Indian epic, that I learned about growing up in...

This is the second video in the our value to our business partners series. High quality unbiased experience research and strategy can...

Change management and how to effect change are critical aspects of leadership. This 9 min (approx) video discusses a 10 step process to...

Gut decision making is problematic..if you like workplace style cartoons, there is a cartoon that is pretty funny that takes a jab at gut...

Happy to announce that we will be adding blog-posts to this site from today. First blog is about why I founded eX&P Strategy? Per one...

Interviewing is a critical skill necessary for a user centric or even successful product in the market. Though it may sound like anyone...

You will be amazed at how much this question still comes up after 40 years of User Centered Design's existence and proving value to...

And what are some impactful ways to leverage research during a downturn... Want to leverage our services to build better products? US...