Why do you need research for design?

You will be amazed at how much this question still comes up after 40 years of User Centered Design's existence and proving value to businesses. The answer is simple, and here is my attempt at explaining why you need research for design. This also explains what generative research and evaluative research are and their significance to your design process. Hope you enjoy listening to this. #design #ux #ucd #uxdesign #research #uxresearch #userexperience